R Casa Urbanic

About Us

Our story

Orna leads Casa Urbanik and the story of the company is her story.
Orna was born and raised in Tel Aviv, her father was one of the first contractors in Israel (around early 1920s). As a child, Orna used to accompany her father to construction sites. It was only natural that when her father fell ill Orna joined the family business and ran the business with a high hand.
Orna excelled in her business acumen and excellent human relations and continued her father’s collaborations with other contractors in Tel Aviv and the center area. Orna took an active part in organizing the contractors and brought with her her own unique language.
The first project she managed after her father’s death was the Villa Mara project in Herzliya Pituach.
Already there you could see the special and precise design line that Orna brings with her to every project in which she is involved. Since then, she has continued to manage the family’s assets as well as establish new assets in the Tel Aviv and Sharon area.
In recent years, Orna’s husband and family members have joined the family business, and the family has decided to expand into the real estate business outside Israel’s borders.
The family initially purchased buildings in Barcelona, Spain and recently completed the renovation of a unique boutique hotel in Budapest, Hungary.
Although everyone in the company has his or her area of expertise, the family makes sure to take decisions jointly from the perception that the possibility of working together is a choice and the bonus of being a family
Orna’s projects are characterized by thinking down to the last detail. She is involved in every project from the planning stage to the population stage. And in every project you can see the warm and precise design chic that is so important to her.

The name of the company “Casa Urbanic” reflect Orna and the family’s idea of building a place of home in the modern urbane environment. 



Orna Miriam Roth

/ Founder & CEO /

Orna has a degree in education.
Has over 25 years of experience in the field of real estate in Israel and Europe.


Dr. Zeev Roth

/ Founder /

Holds a PhD in Organic Chemistry from the Weizmann Institute
Owner of the Zolotov Components Factory Ltd.
Recently, Zeev and Yossi have been developing the family’s field of investments in start – up companies from various fields


Yossi Roth

/ Cfo & Bizdev /

He holds a bachelor’s degree in business administration and accounting from the College of Management in Rishon Lezion and a master’s degree in business administration from Tel Aviv University.
Yossi serves as the company’s CFO as well as the business development manager of the family’s assets in Israel and abroad.


Shiri gal roth

/ Legal Advisory /

She holds a bachelor’s degree in business administration and law from the Interdisciplinary Center in Herzliya and a master’s degree in law specializing in negotiation and mediation at Bar Ilan University.
Shiri serves as legal counsel for the family business.


Malka Mizrahi

/ COO & Administration /

Malka has been with Orna since 2000. Malka is Orna’s right hand and takes a significant part in the day-to-day dealings with tenants and partners.